Cobranding shows a partnership between Red Hat and another company. When we cobrand, we’re lending our credibility to a smaller brand—or benefiting from the credibility of a larger one.

Cobrands are usually used on materials, like whitepapers or presentations, where both brands have ownership.

Be careful to follow any rules for using a partner’s logo, just as you would for ours. The partner’s brand standards are usually available on request.

Cobranding works best with 2 equal partners. If there are more than 3 parties involved, or if the relationships between them are not equal, try using a logo wall or other treatment instead.

Download popular cobranded logos

Download cobrand logo templates

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EXAMPLES

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LOGO WALLS
When there are more than 3 partners involved, or if their relationships aren’t equal, use a logo wall instead of a cobranded logo. This example from redhat.com shows a selection of our customers.

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BANNERS AND COLLATERAL
Almost anything can be cobranded for partner use. Most campaign materials, like banner ads and collateral, are made available to our partners as cobrand-on-demand assets.

Don't

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Don’t break the Red Hat logo guidelines.

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Don't disrespect our partner's logos. Request their logo guidelines if needed. 

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Don't cobrand more than three partners. Instead use a logo wall as described above.