Good promotional items can deliver more impressions at a lower cost than traditional forms of advertising.
Branded merchandise (swag) is more than just pens and t-shirts. These products are a way to engage our audience in a brand experience. They drive awareness, recognition, and help us tell the Red Hat story.
At Red Hat, we are fortunate to have a memorable logo to help make those impressions. Shadowman is a tech icon, and we want to showcase him (and the rest of our logo) in the right way on our merchandise.
2. FOLLOW THE RULES
Only associates who have been authorized by the Legal team can approve the use of our logo on promotional products. Always use an approved vendor.
3. NOTHING IS INTERNAL-ONLY
Cups are taken from the office to the pool. T-shirts are worn to conferences and soccer games. Anything with our logo on it could be someone’s first exposure to the Red Hat brand, and making a good first impression is critical.
4. MAKE IT USEFUL
Swag should provide value to our customers. If an item is likely to go straight to the trash, we don’t want our name on it. Think about swag the same way we think about our products—low cost, high value.
The point of giving away branded merchandise at events is to raise visibility. At large events, choose inexpensive gifts, so you can give away more of them. At smaller, more exclusive, or more intimate gatherings, spend more for high-quality, high-impact gifts.
Choose the right promotional gift for your audience. Executives might not want a backpack, and developers aren’t going to use briefcases.
Four logo placements are pre-approved for embroidery and screen printing on t-shirts and apparel, and should be used whenever possible.
When you need to use a product, internal, or event logo on the front pocket, use the Red Hat logo on the sleeve or back collar.
Teams love swag that uses fun graphics or “in” jokes, like this shirt for our workplace planning team. We’re all for fun—just be sure it reflects well on our brand and uses our logos and other brand assets correctly.
Our red fedoras aren’t swag—they’re reserved for our associates and partners, customers, and contributors who help advance our cause. For everyone else, we recommend an official Red Hat ball cap from the Cool Stuff Store.
We want our swag to be useful and give an impression of quality. An engraved one-color logo on a nice silver pen makes a classic gift for anyone, from executives to developers.
Choose a primary or secondary color for the fabric of a t-shirt. Red is great for getting attention, but a secondary color like gray or navy might get more everyday wear.
This reusable bottle uses the corporate logo and graphics from the North America Partner Conference to both promote Red Hat and commemorate the event.
Small items, like buttons, can be ordered in bulk and used for multiple events. Stick to product and corporate brand elements to be sure bulk orders don’t date before you can give them all away.
Don’t misuse our logo or use the hat alone. Logo guidelines.
Don’t make fedora-shaped objects of any kind.
Don’t use our logo to create a pattern or textile.
Don’t put our logo on objects that are silly, juvenile, or are likely to be thrown away.
Don’t put Shadowman on anything that would make him blush.
Don’t use trite or cliché messages, wordplay, or themes.